Grayscale Investments Appoints Marketing Director | PYMNTS.com
Deborah Bussiere was appointed to serve as Senior Marketing Director (CMO) of Grayscale Investments LLC, The Wall Street Journal reported Thursday (June 10). Bussière worked as Director of Global Marketing at Broadridge Financial Solutions Inc. in the past. Grayscale had $ 53 billion in assets under management (AUM) as of mid-May. The company provides OTC funds focused on bitcoin, among other cryptos. Bussière’s leadership appointment comes as digital currencies have become more prominent than in the past. They were recently the subject of a “Saturday Night Live” skit in May in which Elon Musk was featured.
And, in other news, register, which works to secure digital assets, revealed a $ 380 million Series C funding round led by 10T Holdings that also included support from current donors, according to Thursday (June 10) Press release. The “world’s most popular hardware wallet for cryptocurrency assets” is one of Ledger’s offerings. Ledger says he secures a forecast of 15% of all digital currency assets in the world. General Ledger CEO Pascal Gauthier said in the statement that “the C-Series announcement marks Ledger’s transition from the leading digital asset security company to being the secure gateway to the entire digital asset ecosystem.”
On another side, State Street Society rolled out its new State Street Digital unit, according to a Thursday (June 10) ad. The new unit will build on the company’s current digital capabilities, as it expands to encompass “crypto, central bank digital currency, blockchain and tokenization,” according to the announcement. Nadine chakar lead the new unit and report to the COO of State Street Corporation Lou Maiuri. “As digital currencies and tokenization not only gain momentum, but transform financial infrastructure and operating models, we can help our customers bridge the gap between today’s industry and that of tomorrow, ”Chakar said in the ad.
And analysts at JP Morgan Chase are predicting bitcoin to enter a bear market despite recent price increases, Benzinga reported, citing Bloomberg.
“We believe that the return to the offset in recent weeks has been a negative signal pointing to a bear market,” they wrote, according to Benzinga. Analysts have noted that retail investors are looking to other coins; highlighting the fact that while bitcoin held 70% of the market cap earlier this year, it has fallen to around 42%.